The Social Media Specialist will implement Medical Technology Management Institute’s social media strategy, develop brand awareness, and generate increased interest in MTMI through social and digital mechanisms. The Social Media Specialist is a highly-motivated and self-driven individual that will bring new ideas with implementation strategies to the table, while continuing to expand their knowledge within the industry and closely monitoring trends. This individual will need experience in and have a passion for content strategy and creation, community participation, creating professional visuals, and monitoring and reporting of the brand and competitors. This position is full time salaried with benefits.

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Essential Duties and Responsibilities:

 Execute day-to-day social media initiatives; generate, edit, publish and share (original text, images, video or HTML) content and developing strategies to improve user engagement and drive action across all major channels – Facebook, Twitter, LinkedIn, Instagram, YouTube, Tic Tok, User Review sites etc.

  • Create and maintain a social media calendar for short-term viral initiatives and long-term brand campaigns.
  • Manage and maintain the analytics systems to track social media engagement and results, and create monthly social media reports.
  • Create and monitor effective benchmarks for measuring the impact of social media programs. Analyze, review and report on effectiveness of campaigns in an effort to maximize results.
  • Brainstorm and collaborate with marketing department, education team, instructors and B2B sales in ideation, organization & creation of content that includes, but is not limited to: social media content, promotions, etc.
  • Respond to negative customer experiences that are communicated via social media.
  • Manage reputation on Google, and other review sites.
  • Generate surveys to be sent out to students to obtain new reviews.
  • Monitor competitors and create competitive reports that provide rankings and any key learning.
  • Stay apprised of emerging social media technologies, trends and industry news that align with the brands’ marketing and business goals.
  • Assist with other marketing programs, updating of website, and other responsibilities as assigned.
  • Support customer service answering phones and other duties as needed.
  • Participate in “On-Call” duties on occasional weeknights and weekends.
  • Other duties as assigned


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • 2-4 years’ experience as a social media Specialist.
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
  • Demonstrated knowledge and immersion in social media.
  • Extensive knowledge and understanding of social media platforms and their respective participants (Facebook, Twitter, LinkedIn, Instagram, YouTube) and how each platform can be used in different scenarios.
  • Ability to analyze, evaluate and effectively communicate social media performance.
  • Knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Microsoft Office
  • Proficiency with social and digital media monitoring tools such as Hootsuite and Google Analytics.
  • Familiarity with the medical industry and specifically medical imaging preferred.



Bachelor’s degree, preferably with a concentration in digital marketing, business marketing, communications, or public relations.

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