About this Program

This comprehensive course explores the foundational and advanced concepts of strategy within healthcare organizations (HCOs), with a focus on operational leadership in medical imaging. Participants will examine how strategy helps organizations achieve goals, respond to change, and drive performance improvements. Through a blend of historical context, modern theories, and practical applications, the course unpacks the development and implementation of strategic plans, including SWOT analysis, business models, stakeholder engagement, and action planning. Special attention is given to the evolving landscape of healthcare—technological advances, demographic shifts, and political and global influences—and how prospective and emergent strategies can guide organizations through these changes.

Agenda:

  • Defining Strategy from Multiple Perspectives
  • Historical Origins and Importance of Strategy in Healthcare
  • Vision, Mission, Core Values, and Strategic Drivers of Change
  • Understanding Stakeholders and Organizational Purpose
  • SWOT Analysis and Levels of Strategy
  • Business Models and Generic Strategies
  • Components of a Strategic Plan, including Market Analysis and Financials

How it Works:

  • The On Demand CE activity that you purchased will be located in your “My Account” section once you log into the MTMI Website.
  • You have three attempts to pass each quiz.
  • You must earn a score of 75% or higher.
  • Credit is recorded the day you submit and pass the quiz and is determined using Central time.
  • You have 30 days to complete and pass the quiz.
  • Once passed, access your MTMI “My Account” to print your “Certificate of Completion.”
  • This video expires 1 year after purchase date.

Educational Objectives

At the conclusion of this course, the participants should be able to: 

  • Define strategy and explain how its meaning can vary based on different perspectives
  • Describe the role of strategy in healthcare organizations (HCOs) in achieving goals, driving growth, and improving performance
  • Differentiate between prospective and emergent strategies
  • Distinguish between mission and vision statements
  • Identify key organizational stakeholders and explain their influence on strategic intent
  • Explain the fundamental principles of strategic planning and implementation 

Program Faculty

Meet your presenter(s)

Ronald Gilbert

Ronald Gilbert

MS, RT(R), CIIP

Manager of Enterprise Imaging and Informatics
11 Hospital Locations
WellStar Healthcare System
Atlanta, GA

Credits

Accredited training programs

ASRT Category A Credit Information

ASRT Category A

This program provides 1 hour(s) of Category A continuing education credit for radiologic technologists approved by ASRT and recognized by the ARRT® and various licensure states. Category A credit is also recognized for CE credit in Canada. You must attend the entire program to receive your certificate of completion.